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Development of marketing intelligence solutions based on customer value
2012.09.01
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Development of Marketing intelligence solutions based on customer value
2010년~2011년
Supervision: Kookmin University Industry-Academic Cooperation Foundation
Participating Universities: Sogang University, Soongsil University
Participating Research Institute: Pohang Research Institute of Industrial Science and Technology
Participating companies: HUCORE, Dongseo Research, etc.
In all marketing stages from product planning, prototype production to sales and market management
Verifying market feasibility in advance and securing opportunities to improve products and services in advance,
Intelligence marketing decision support tool that minimizes the opportunity cost of product/service commercialization
Major Research Area
Efficient collection technology of customer data
Marketing survey automation technology
Marketing data analysis technology
Marketing decision-making automatic learning technology
HUCORE : Developing automatic learning technology for marketing decision making
